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The Design Phase: Bringing a Project to Life

Updated: May 4, 2023





Providing your client with visualization tools

that support and illustrate your design ideas

and provide perspective and vision to your project.



During the design phase a project really starts to take shape. The first step of this phase is to develop the test-fits from programming into finalized space plans. Hopefully you’ve read our last blog, “The Design Phase: Where aesthetics meet functionality”, and grasped an understanding of the importance of designing functional and productive spaces that also provide a look and feel that is relative to the company. This blog will take us through the visual tools that help to imagine the space and aid in providing a true feel for the atmosphere and aesthetics.

Helping a client visualize their space before construction starts is very important. We can create, analyze, and revise 2-D drawings all day, but can a client really envision what the totality of the space will look and feel like by examining flat lines on paper? Utilizing tools such as mood boards, finishes, renderings, and walk-throughs help the client feel confident in the design before bringing it to life.

Transforming a 2-D floor plan from bird's eye view to a 3-D axonometric view will do wonders for your client. Being able to see the space as a model will help them envision moving and operating through the space the way a lifeless floor plan could not.


1000 WORDS

Visualization tools let your design speak for itself. Incorporating the latest interior design trends and best practices into your design is one thing, but successfully communicating your ideas to a client is another. When you are working with drawings, sketches, or printouts, it’s hard to bring your clients to your idea. Why? Because it’s borderline impossible to show them how your ideas change the space.

Visualization makes this so much easier and more convenient for both designers and clients. Three-dimensional renderings and walkthroughs are excellent and efficient ways to share your ideas. A client can see and feel your ideas as if they were inside the space itself. Thanks to the immersive experience, clients can quickly decide which idea resonates the best with them and share with you their feedback.

The ability to pick exactly the materials, textures, objects, and lighting you want also helps. It can be frustrating to be locked into a set of tools that only enable you to pass on a small portion of your idea. With visualization, your creativity is the only limit. - Why 3D Interior Designers Should Use Visualization.



Making a change in the field can be costly. The impact of a design change after something has been constructed or installed can be detrimental to a project and throw off both schedule and budget. Utilizing visualization tools can help prevent unexpected changes from happening. Creating and presenting elaborate renderings from various angles to highlight crucial elements makes it easy to spot mistakes and provides opportunities to make changes digitally. An even more suitable tool for identifying errors before building are 3D rendering walkthroughs. It simply places viewers in a natural perspective and enables them to find even the smallest errors that easily escape the eye.

Besides inspection, visualization also streamlines suggestions. Both the designer and your client will have a better perspective to assess the design. Suggestions can be made as if they were making suggestions to an interior that already exists: "Could you please put this table there?" or "Can you please try with the other shade of gray?" types of suggestions are all made possible thanks to visualization. - Why 3D Interior Designers Should Use Visualization.




Photorealistic renderings and walkthroughs are probably the best way to illustrate a design, but there are other tools that can help give your client the full perspective of a space.

A mood board is a collage of images including products and finishes that have been specified for your project. Online platforms like Instagram and Pinterest are currently flooded with 2D images that are positioned to appear as though the overall image is 3D. Sometimes including other design elements like cabinetry, countertops, lighting, hardware finishes and even furniture or curtains on the mood board helps the customer see the whole picture. -The Power of 3D Visualization in Interior Design.

A finish board is a collection of physical samples of products and finishes adhered to a board that give a client the opportunity to engage the ‘touch and feel’ senses. Being able to feel the softness of a fabric or the depth of geometry on a wall panel can aid in helping your client get an overall feel for the aesthetic and atmosphere of the space. Incorporating bright, neutral paints and finishes can depict a sense of “light and airy”, while showing deep, bold paint colors can create a dark and moody atmosphere. The finish board should include all elements that help set the tone of your space.

Using these various visualization tools will greatly help a designer to illustrate their design ideas, and will help a client to get the full experience of a space before it is built. If you’re having trouble visualizing your project, reach out to us at or fill out our contact form here. We’d love to help bring your project to life!

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